Manager, Marketing Analytics

At Nutrafol, growth is at the heart of everything we do. As pioneers in hair wellness, we create clinically tested products that promote hair growth while supporting individuals at every stage of their journey. Recommended by over 7,500 physicians and hair professionals, our innovative, science-backed approach addresses the root causes of hair thinning using a patented blend of standardized vitamins, minerals, and natural ingredients.

We never settle. We continuously push the boundaries of hair science, challenging existing treatments and methodologies. Just as we help our customers grow, we grow too—by embracing individuality, leading by example, and empowering ourselves and others through wellness and innovation.

Keep growing. It’s our mantra and our commitment—to everyone striving to reach their full potential.

About the Role

We are looking for a Manager, Marketing Analytics to join our team and drive data-driven decision-making. If you have a passion for solving complex data problems and enhancing customer retention strategies, this is the role for you. As an advanced data analyst, you will play a critical role in helping our customer retention team make smarter decisions today for better performance tomorrow.

What You’ll Do

• Use SQL and analytics tools to extract, analyze, and interpret customer data, providing actionable insights.
• Develop and refine customer segmentation models to personalize marketing and engagement strategies.
• Track key customer metrics, such as churn, retention rate, and lifetime value.
• Collaborate with the Customer Engagement team to measure campaign effectiveness and refine engagement tactics.
• Work with the BI team to build and maintain dashboards (e.g., Tableau, Power BI, Looker) for data-driven decision-making.
• Design and execute A/B tests to assess the impact of marketing and product initiatives, providing strategic recommendations.
• Partner with Data Engineering to develop, test, and deploy scalable analytics code.
• Ensure data accuracy, consistency, and adherence to best practices in data management and reporting.

What We’re Looking For

• Bachelor’s degree in Statistics, Mathematics, Computer Science, or a related quantitative field (or equivalent business experience).
• 5+ years of experience in analytics, customer insights, or related fields within an eCommerce environment.
• Expert-level SQL skills – ability to write and optimize complex queries and work with large datasets.
• Strong business acumen with the ability to translate data into actionable strategies.
• Excellent communication skills for presenting complex findings to both technical and non-technical stakeholders.
• Proven ability to work in a collaborative environment and manage multiple priorities.
• Experience with statistical analysis and A/B testing methodologies.

Preferred Qualifications

• Master’s degree in Business or a quantitative field.
• Proficiency in Python or R for statistical analysis.
• Experience with machine learning techniques.
• Familiarity with big data technologies (e.g., Snowflake, BigQuery, Databricks).
• Experience working with data engineering teams to operationalize analytics models.

Compensation & Benefits

Salary Range: $120,000—$135,000 USD (Final compensation will be based on experience, qualifications, and skills.)

Perks & Benefits:

• Fully remote work environment.
• Comprehensive medical, dental, and vision insurance, plus an FSA program.
• 401K with 50% match.
• Quarterly Bonus Program.
• Flexible PTO policy.
• Daily wellness breaks & No-Meeting Wednesdays.
• Free lunch on Tuesdays & Thursdays via Seamless/Grubhub.
• Monthly stipends for wellness, internet, and cell phone.
• Annual learning & development stipend.
• Free Nutrafol subscription + Pet insurance benefits.
• Access to a meditation app (Headspace) & virtual wellness sessions.

At Nutrafol, we are committed to diversity and inclusion. We celebrate different perspectives, knowing they lead to stronger solutions. We are proud to be an equal-opportunity employer, welcoming applicants of all backgrounds.

Join us, and let’s keep growing together! 🌱