Copywriter (Remote)

About EarnIn

At EarnIn, we are pioneers in earned wage access, dedicated to empowering people with real-time financial solutions. Our mission is to provide individuals living paycheck to paycheck with financial flexibility—offering seamless access to earnings without mandatory fees, interest rates, or credit checks.

Backed by top-tier investors like A16Z, Matrix Partners, DST, and Ribbit Capital, we have a strong foundation and a rapidly growing business. As we expand, we’re looking for world-class talent to drive our next phase of growth.

About the Role

We’re seeking a Copywriter to join our Brand Marketing team, focusing on Performance Marketing, User Acquisition (UA), and Lifecycle Marketing (LCM). This role is perfect for a writer who thrives at the intersection of creativity and analytics—crafting persuasive, high-converting copy that drives engagement and conversion across digital ads, email, push notifications, SMS, and other marketing touchpoints.

As a key contributor, you’ll collaborate with our Creative and Marketing teams to develop strategic, results-driven messaging that resonates with new and existing users. You’ll play a crucial role in shaping EarnIn’s brand voice and evolving our messaging to support our mission.

What You’ll Do

• Craft compelling, conversion-optimized copy for paid media (Meta, TikTok, YouTube, Display), email, push notifications, SMS, and in-app messaging to drive acquisition and retention.
• Collaborate with creative and marketing teams to develop engaging headlines, scripts, and CTAs aligned with EarnIn’s brand voice and performance goals.
• Support A/B testing initiatives, iterating on messaging based on data insights to optimize engagement and conversions.
• Work closely with the LCM team to ensure a seamless, consistent brand experience across customer touchpoints.
• Adapt messaging for different audience segments and funnel stages while maintaining brand consistency.
• Manage multiple projects in a fast-paced, growth-driven environment, responding quickly to feedback.
• Partner with legal and compliance teams to ensure messaging aligns with regulatory requirements while maintaining effectiveness.
• Stay informed on performance marketing trends, emerging copywriting techniques, and best practices to continuously refine our approach.

What We’re Looking For

• 3-5 years of copywriting experience, ideally in performance marketing, digital advertising, or growth marketing.
• Strong understanding of User Acquisition (UA) and Lifecycle Marketing (LCM)—experience writing for paid social, email, push notifications, and digital advertising is required.
• Results-driven mindset with a proven ability to craft conversion-focused copy that moves users through the funnel.
• Experience analyzing data and performance metrics to refine messaging and optimize campaigns.
• Experience writing for fintech, startups, or mobile apps (especially in regulated industries) is a plus.
• Excellent time management skills—able to handle multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with AI writing tools, marketing automation platforms, and A/B testing is a plus.
• Portfolio showcasing short-form, high-impact marketing copy (ads, emails, landing pages, push notifications, scripts).

Compensation & Benefits

Salary Range: $126,000 – $154,000 (plus equity & benefits)
Location: Hybrid (2 days/week in our Mountain View office)
Competitive benefits package

Our Commitment to Diversity

At EarnIn, we believe in building a financial system that works for everyone—starting with a diverse and inclusive team. We welcome candidates from all backgrounds and are committed to fostering a culture of belonging.

Note that EarnIn do not accept unsolicited resumes from individual recruiters or third-party agencies.